Ever wondered what contributes to Singapore Airlines cabin crew's world-class service?
It's their interactions with various local cultures around the world, creating diverse experiences that build a unique combination of attributes such as empathy, confidence and passion.
Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines, said: "At Singapore Airlines, service excellence is deeply ingrained in our DNA, and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them."
Watch the video to see how our cabin crew's experiences enrich their service delivery in your journey on-board, captured through the lens of award-winning Australia-born and London-based filmmaker Liz Murphy.