At Singapore Airlines, our goal has always been to deliver world-class experiences. One of the ways we do so is by using data to personalise your experience and improve our services.
Your privacy is very important to us. We want you to be able to use our website, mobile app, and other services with full confidence that your privacy rights are protected, so we have updated our Privacy Policy to clarify how and why we collect personal information.
Here's a summary of the changes:
Your information may be used in industry studies conducted by public agencies or regulatory authorities in Singapore;
We may share your information with other companies within the Singapore Airlines Group. This is to ensure your safety when you fly, and to offer services that you may be interested in;
We may share your information with trusted partners, so that they can serve you marketing messages and services that you may be interested in;
We may use cookies to retarget and serve you with tailored Singapore Airlines Group advertisements across multiple websites you visit, and on social media platforms.
We encourage you to review the updated Privacy Policy, effective 12 February 2020. As always, you may exercise the data subject rights available to you as detailed in the Privacy Policy. You can change your cookie settings here anytime.
For our California residents, we would also like to share that we have a new California Privacy Notice that is applicable to you. Under the California Consumer Privacy Act of 2018 (the "CCPA"), California residents are granted a number of new rights related to their personal information. Please click here for additional information and to learn more about these rights.
